Energize Growth NOW: The Marketing Guide to a Wealthy Company " —Guy Kawasaki, author, Reality Check and The Art of the Start, and cofounder, Alltop"I wish I'd had access to this book's wisdom in the past. Covey, author, The 7 Habits of Highly Effective People
| TITLE | : | Energize Growth NOW: The Marketing Guide to a Wealthy Company |
| AUTHOR | : | |
| RATING | : | 4.96 (386 Votes) |
| ASIN | : | 0470413921 |
| FORMAT TYPE | : | Hardcover |
| NUMBER of PAGES | : | 240 Pages |
| PUBLISH DATE | : | 2009-06-22 |
| GENRE | : |
Praise for Energize Growth Now"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy."
—Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me"Much like my experience at Apple, you will need to know when it's time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better."
—Guy Kawasaki, author, Reality Check and The Art of the Start, and cofounder, Alltop"I wish I'd had access to this book's wisdom in the past. It's a wellspring of invaluable marketing ideas and wealth-building strateg
Editorial : From the Inside Flap Here's a familiar scenario for successful entrepreneurs: You start a company and fuel its growth with your own passion and hard work. But after you expand, the company takes on a life of its own. Systems, procedures, politics, and financial pressures compete for your attention. Those demands begin to undermine your passion and your purpose. Your company culture changes, your profits are strained, and your own health and happiness suffer. You either give up, sell out, or drop out. But it doesn't have to be that way. With thoughtful planning and guidance—and with the contrarian wisdom you'll find in this book—you can combine strategic planning with smart marketing to spur intelligent, long-term growth without working 100-hour weeks. Energize Growth NOW is the perfect resource to help you transition your company from a growing start-up to a successful
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